Culture of Business: The Art of Exploring New Opportunities?

We keep hearing about the growing strengths of organised retailing in India and the multiple opportunities for the retail sector as about 98% of the present retail trade is in the hands of the unorganised sector. There are innumerable stories about how the organised retail sector is grabbing market share from the hitherto unorganised players through innovative marketing strategies. Innovation has been the hallmark of the Indian business culture for centuries. Innovation exists in the formal as well as the informal sector, though we rarely hear of the innovation in the informal business sectors as they tend to be much more localised in nature. 

The pictures below show that while the organised sector may be expanding its market share, innovative ideas for marketing abound in the informal sector. In Vijayawada, one unorganised player  decided that it makes good business sense to meet competition head-on and market his products by giving Reliance a literal run for its money and decided that he would take the battle right to the doorstep of the behemoth. After all , the can sell their products at a lower price in that single segment and they would  get great visibility - all at little cost.

This is surely one business segment that Reliance cannot compete. Reliance should best ask such entrepreneurs about the best marketing strategy.